Selling your home to finally get into your dream house? Maybe you’re moving into a more manageable space after a long time in a loved home. Either way, the right listing and marketing approach can mean the difference between making a good sale and making a great one that sets you up for success in your next move. Keep reading to learn our team’s top 5 tips for marketing your Pickering home for success.
1. Start with the right realtor
Not every realtor has experience with every property type, be sure to choose the one who has the expertise that makes sense for your sale. Are you selling a condo? A custom suburban build? An urban townhome?
You need to know that the agent you work with understands how to effectively market your specific property, and that only comes with experience. It’ll save you time and money when you work with someone who knows the ins-and-outs of condo living, or a realtor who has already sold homes on acreages.
2. Understand your property
After doing a full home evaluation and Comparative Market Analysis your agent will tell you approximately how much your home is worth in the current market so you have an idea of where you stand. But their career expertise means they’ll easily identify the stand-out features of your place, and know which aspects buyers will actually love.
The goal is to find out what makes your home unique. What is the story of your home? That’s what your agent will communicate to buyers when marketing your home, because purchasing real estate is more than a transaction, it’s a big life milestone—and people want to feel connected to the house they’ll soon call home.
3. Understand your buyer
All buyers are not looking for the same thing, even if they’re looking in the same price-point. What attracts a couple with growing kids is going to be different than what catches the attention of a single professional who travels regularly. The key is understanding who would be most interested in your property—including its location—and creating a strategy specifically designed to speak to that buyer.
An active agent will have their finger on the pulse of the market, and know the history of the neighbourhood, like who normally moves into the area, and what these homeowners usually look for in a new house. Knowing your buyer sets the foundation for an effective marketing campaign, from staging and to open house day.
4. Professional staging and modern marketing
The benefits of staging cannot be overstated. We see first hand how professional property transformations directly translate to higher sale prices. When selling your home, your agent should present you with a well thought-out plan for staging, listing, and marketing your home.
Because every home is different, every staging approach should be unique, too. You may need as little as a fresh coat of paint and new lighting, or as much as a full kitchen reno and new furniture. Your agent will create a specific strategy for your property that outlines every detail, with a calendar and timeline to help you see the big picture.
You’ll also want to make sure your agent has a modern marketing strategy, one that covers both print and digital marketing so you have the best chance of finding your buyer. Perception is everything, and you want to make a strong first impression with buyers.
5. Keep an open mind
Real estate is always changing. The market evolves not just quarterly or yearly, but day to day. It might shift in a way that changes buyer expectations, or maybe something happens in your life where you need to make adjustments to your strategy.
Either way, keeping an open mind and level head goes a long way. If you work with an experienced agent, they’ll keep their eye on the market so you’re able to pivot quickly if needed, so your sale continues to run smoothly.
Keeping these five tips in mind, you’ll be able to confidently embark on your next sale, whether it’s your first or you’re a seasoned seller!
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